📁Rachel Yoona Lee Graphic Design &  Fine Arts rachelynl0308@gmail.com
2026Rhode Island School of Design BFANetwork:  
Creative Designer


A

SAKINI

Branding & Creative Direction
SAKINI is a startup based on a simple equation built upon branding & aesthetics. The brand identity is based on human skin texture as Temporary Tattoos are the main product. The brand design is based on the concept of cocktails; Sakini is also a type of Japanese cocktail that influenced both our art direction and product concept. Soft illustrations and color shows the brand’s design agenda as well as the company vision.

  1. Branding
  2. Product & packaging design 
  3. Website design (UI/UX)
  4. Social media
  5. Illustration




      B      

AMOREPACIFIC:
Brand Challenge 2026
2nd Place Award Winner

Branding & Creative Design
The project proposed a localized global marketing campaign for Amorepacific's beauty portfolio that bridges physical design & digital creator engagement.
The theme of repeating Angel Numbers inspired by Gen Z online folklore was selected out of 1,101 teams for the award. The project includes unique community activation touchpoints and multi-channel campaign strategies aimed to expand brand identity and customer engagement across North American target markets.

  1. Branding & identity design
  2. Market Strategy
  3. Product design
  4. UI/UX Web-design


           


COMMON WINDOWS

Information Design &  Editorial
COMMON WINDOWS expands in various deliverables starting from a set of data recorded on a window located in Rhode Island, Providence. The intricate detail of design and the historical encounts of the particular structure guides this project in wonders and creative expansions of 3 seperate phases. Each of them resulting different productions of books, installation, and posters.

  1. Data visualization 
  2. Infographics and space emergence
  3. Book design
  4. Interactive design

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D

EXHIBITION: TURNING

Branding & Website Design
This project was based in Seoul, South Korea. The project consists of 4 different categories which presented various professions of our team of 6 people. Fashion, sculpture, industrial design, and graphic design all played different roles within the project with a singular thesis keyword: “Rotaion”. I designed the exhibition guidance website  as well as the posters  to immerse in to our theme whille preciely promoting the event.  

  1. Poster design  
  2. Exhibition planning
  3. Website design (UI/UX)
  4. Social media



E

HINDERANCE

Editorial & Book design

Hinderance is a typographic publication with a final outcome of a book. The book consists of various essays that are derived from a book of meditation.  
As from the title, I intend to lead a meditational practice of finding psychological peace by understanding the hinderances that block mental clarity.  As an extention to the final book, there is a webpage and a set of motion graphics that demonstartes the concept .

  1. Typography
  2. Essay editorial 
  3. Print making 
  4. Hand book binding 

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